🐣Mamalina
Transparency Center

Mamalina legal documents

View core documents about privacy, terms of use, account deletion, and data requests in one place. Each page is designed to be simple, readable, and consistent on mobile.

Privacy

Mamalina Privacy Policy

This policy explains what data may be processed when Mamalina is used, which third-party services including advertising and analytics providers may be involved, and why the data is used.

1. Scope

This Privacy Policy applies to personal data processed through the Mamalina mobile experience and related web surfaces.

When you use the app, you are informed about the data processing practices described in this policy.

2. Data We May Process

To provide a personalized experience, we may process the following categories of data:

  • Profile and setup data: name, display name, email, pregnancy week, last menstrual period, child/profile information, preferences, and notes you add in the app.
  • Mamalina chat and voice usage data: messages you write, your voice during voice calls, transcripts generated from voice inputs, AI prompts, responses, and conversation context.
  • Usage and device data: screen views, clicks, navigation flow, session information, device and browser/app version, and similar technical signals.
  • Identifiers and technical logs: user or profile ID, subscription/credit state, error logs, performance signals, and security records needed to prevent abuse.
  • Advertising and measurement data: mobile advertising identifiers such as AAID or IDFA, IP address, approximate location, ad impressions, ad clicks, ad interactions, consent choices, device model, operating system, app version, crash signals, and diagnostics.
  • Local device data: some chats, permission preferences, memory cards, and onboarding preferences may be stored on your device or in browser storage.

3. Third-Party Services

Mamalina works with the following service providers to deliver core features and improve the product:

  • Firebase, Google Analytics, and Google Tag Manager: may be used to understand product usage, event measurement, performance, and conversion flows.
  • Google AdMob and Google Mobile Ads SDK: may be used to show ads, manage personalized or non-personalized ads, measure ad performance, limit ad frequency, and prevent fraud.
  • Microsoft Clarity: helps us improve the experience by analyzing screen flow, scrolling, clicks, and usage patterns.
  • Facebook SDK: may be used to measure app events, attribution, and campaign performance.

4. Mamalina, Ads, and Permission

Before Mamalina chat and voice features are used, the app may show which data categories can be sent and for what purpose.

A single combined AI data sharing permission may be used for chat and voice. This permission is stored for the user and app scope on the device; it does not automatically transfer to different accounts.

If you do not accept this disclosure, related Mamalina chat or voice features may not start. You can continue using other available app features.

For ads, additional consent screens may be shown for personalized ads, non-personalized ads, cookies or local storage, and similar technologies depending on your region and applicable rules.

In regions such as the European Economic Area, the United Kingdom, and Switzerland, consent management tools provided or approved by Google may be used. You can review or change your ad consent in the app privacy preferences area.

On iOS devices, Apple's App Tracking Transparency permission may be requested if tracking through the advertising identifier is used. You can change this permission in your device settings.

5. How We Use Data

  • To provide core app features such as chat, voice experience, pregnancy week flow, and personalized content.
  • To measure product performance, detect errors, and improve the experience.
  • To understand which screens and features are useful.
  • To show ads, measure ad performance, manage ad frequency, and prevent fraud and abuse.
  • To manage support requests, data deletion requests, and user communications.
  • Not to reuse Mamalina chat, voice, pregnancy/child, health-related, and profile context for ad targeting, tracking, or data brokerage purposes.

6. Retention, Deletion, and Security

We aim to keep data only as long as necessary to provide the service, comply with legal obligations, and meet legitimate operational needs.

Mamalina chat and voice recordings, transcripts, prompts, responses, technical logs, and related profile context may be retained as long as necessary for service operation, security, debugging, quality control, and legal obligations.

When you create a data deletion request, we start the process of deleting or anonymizing eligible records in our own systems. Applicable service provider processes are considered where possible.

We apply reasonable administrative, technical, and organizational measures; however, no internet transmission or storage method can be guaranteed to be absolutely secure.

Retention periods, backup policies, advertising technologies, and infrastructure choices of third-party service providers including Google AdMob may vary according to their own policies.

7. Data Deletion Requests and Your Rights

You can submit a data deletion request in the app or by emailing us at info@mamalina.app.

After receiving your request, we evaluate it within applicable law and technical limits, and we try to complete the required actions within a reasonable time.

  • You can create a data deletion request in the app.
  • You can send your request by emailing info@mamalina.app.

8. Updates and Contact

This policy may be updated from time to time. For material changes, we update the effective date and, when needed, provide notice in the app or related surfaces.

For questions or requests about this policy, you can use the in-app support area or our email channel.